Hilco Consumer Capital has bought half the rights to Bob Marley’s name for $20 million from his family, Wall Street Journal reports (via Gawker). The company now plans to use Marley’s likeness to produce food items, clothing, and video games.
James Salter, CEO for Hilco Consumer Capital, told WSJ, “One of the company’s first priorities is creating Marley Lager, a Jamaican beer featuring the singer’s likeness. The marketer hopes to add headphones, snowboards, posters, screensavers, among other products.”
Hilco also owns The Sharper Image, Linens-N-Things, and Tommy Armour Golf Clubs.