A war is brewing between Google and Hulu, the TV/movie site owned by News Corp and NBC Universal, over which company can negotiate a deal with all four major labels to become the next preeminent music video service online. Google struck first, earlier this month, with an announcement that they are partnering with Universal Music Group to create Vevo, a more label-friendly version of YouTube. They said that deals with EMI, Sony and Warner were in the works, but Bloomberg reported today that Hulu is also now in talks with the three remaining majors.
Google’s big selling point for Vevo is rumored to be an offer for record companies to have a stake in the site, while Hulu is said to be negotiating a split ad revenue model.
For more information, check out this article on Bloomberg.com.