In a video interview with Pitchfork, U2 (sans Larry) talked a lot about making their new album No Line on the Horizon and the usual press tour stuff, but at the end of the exclusive, Bono pauses to praise Pitchfork’s readers.
“Can I say something to Pitchfork?” Bono said while P4K managing editor Mark Richardson is asking the band’s rep if they’re out of time. “I wanted to be with you today, apart from to talk about ourselves, which is really hard, as you are aware, is because what I think, what I would like to think we have in common is people who go on to Pitchfork are people who take music very seriously and without being pious or po-faced or just a boring bastard about it, we do to.”
When the camera cuts to Richardson, he gives the best “holy crap Bono is complimenting my site — don’t blush” face. Bono wasn’t done though.
“Even people who loathe us and can’t stand the sound that we make, they know at least that we see music as a kind of sacrament,” he continued. “Something sacred. And we live in a moment when music is becoming less and less a precious thing in the culture. It’s like tap water. It’s background music and I just wanted to say that to pay respect to your audience because they’re people who really want to know and [have] a curiosity about what’s right, what’s wrong, what’s great and what’s happening. And we respect that.”
Aw shucks, Bono, we read Pitchfork too! Seriously, Bono, you’re too much.