M.I.A. Reveals Album Release Date (Via Blimp)

In light of a few cryptic details dropped by the M.I.A. camp (not to mention the timing of certain summer festival appearances), this weekend’s revelation may not be a big surprise to some. According to Rap-Up, the folks at HARD hired a blimp to fly over Jay-Z’s set at Coachella Friday night to not only advertise M.I.A.’s upcoming performances in LA/NYC, but to also announce the release date of her third album.

So when’s the big day? “New Album 6.29.10,” read the blimp’s massive digital billboard.

[Insert “Paper Planes” pun here.]