Jack White has followed in Prince’s footsteps, unveiling a subscription service to exclusive videos, streaming concerts, pre-sale tickets, podcasts, vinyl, and other secret future benefits from the Third Man Records roster. What’s more, White also sort of cribbed the term for Prince’s mysterious archives, naming his new venture “The Vault.”
Here’s how it breaks down: For $7 a month, you get the videos, pre-sales, pay per view live concerts, and a bunch of online stuff from the artists on Third Man Records, including the Dead Weather, Raconteurs, White Stripes, Dex Romweber, and more. The second “platinum membership” option is really what makes this a Jack White project: For $20 a month (3 month minimum), you get all of the above features plus one limited 12” LP, one 7” single, and a t-shirt every quarter.
In a funny twist, the Q&A/sales pitch basically admits that an advantage to choosing the latter option is that your exclusive vinyl “would at least be an investment plan far more reliable than Wall Street” via Ebay, etc.
It looks like Radiohead, Trent Reznor, and Prince have a new famous member for their “We ‘Get’ The Internet” club.