When Electric Hendrix Vodka appeared on the shelves, it looked like Hendrix’s family had sold out his name, just as Bob Marley’s family recently did with a company that plans to release Marley Lager, but it turns out the Hendrix-branded liquor was far from authorized.
The official owners of Hendrix’s estate, Experience Hendrix L.L.C. and Authentic Hendrix L.L.C., have won their lawsuit against Craig Dieffenbach and Electric Hendrix Spirits, LLC, and were award $3.2 million, Undercover reports. The company must also pull all of their Hendrix Vodka products off the shelves and quit using the name of the legendary guitarist.